Diamonds symbolize enduring love, and it's no wonder...

Diamonds are older than dinosaurs -- the youngest diamond ever found is believed to be 900 million years old. And historians tell us that the oldest diamond is about 3.2 billion years old.

A diamond is forever. Be dazzled by the display of diamonds at mondera.com

Formed about 100 miles below the earth's surface, in temperatures of about 400 degrees centigrade, diamonds are forced to the surface during volcanic activity.

There they wait, until the diamond-bearing rock is worn away by nature, or the pockets of diamonds, deposited in what is called kimberlite pipe, are mined.

So it follows that diamonds will probably still be around long after we humans have vacated this mortal coil.

In 1948, a clever advertising exec came up with the slogan "A Diamond Is Forever" for De Beers, the world's largest diamond company. Said to be one of the greatest advertising slogans ever created, these four words, which seem to impact our emotional as well as our intellectual core, were the genesis of what has become a multi-billion dollar industry.

It's now said that over 80% of American marriages are formalized with a diamond engagement ring.

Encompassing the enduring quality of diamonds, De Beers' millennium campaign began with "Show her you'll love her for the next thousand years."

"Diamonds fit the millennium better than any other product could," said Ann Ritchie, account director and partner at J. Walter Thompson, New York, the ad agency that created the promotional push. "It represents forever."

Given their unique qualities, diamonds are a fitting metaphor for true love that lasts for eternity. A diamond is forever!

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